INSTITUTIONAL

DARE TO GO EXTREME, BE PRIME

Prime Pro Extreme started its operation in 2011 in North American market so since then has been growing without no break.

In partnership with the best universities and chemical laboratory in Brazil, Europe and United States, brought together all the experience to explore biodiversity of the Amazon Forest. The Head office, administrative area and manufacturing area is located in Brazil where has a strong activity with more than 200 distributors in all national territory. Also has international branches to make better distributions as announcement for Prime Pro Extreme.

With its modern policy and global view Prime came to grow in a long-term without boundaries, its focus business is not only in terms of selling the best Hair products instead focus on supporting and opening our borders to our collaborators, distributors, importers, beauty professionals and national as international costumers.

Prime Pro Extreme has all national and international certificates and authorization, including the most request for trading in Arabic countries, factors that contribute to exponential growth such as FDA,INFARMEND, ANVISA, HALLAL,ISO, among others. In a highly competitive sector, that is changing so fast Prime offers to the market a new concept in the world of the cosmetics!

Dare to go extreme became part of the success as you evolve yourself to growth, you became Prime.

MISSION

To serve the professional hair cosmetic market providing high performance on products and services that are very safe, tested and approved within the rigorous quality tests also developing innovative technologies and make them accessible to the national and international market to surprise our customers and to be profitable for our partners.

VISION

To be a model of successful business in the cosmetic sector that develops innovative products and services through a modern commercial policy. To be recognized by professionals and opinion leaders for our market distinctive features.

VALUE

Respect for others and to the environment where we live with vital attitudes: honesty, punctuality, integrity, discipline, humility, ethics and courtesy.

Get to know our
founder

Vitor Visat

President and CEO of Visat Group, successful executive started its activities in 2011. Renowed hairstylist, specialist and technician has worked at L’oreal Brazil as executive which brought to him high level of experience in developing products and marketing. Actively operating in the function of Project Engineer and Private Label.

Has creates high quality products with high technology in cosmetics industry which shortly became well known in all national territory and now has gain praised internationally with the largest outcomes in countries such as Middle East and Europe. Has founded all companies that make part of Visat Group – Visat Hair, Prime Pro Extreme and Maximus resulted from much dedication and effort with all of that are growing all the time with all of the brands.